Local Events Bath

Museum Skills: Understanding Museum Audiences
10am - 4:30pm

About the Day
Who are they? What do they like? Why have they come to visit? What can your museum offer them? And how can you get them to come back?
An informative session that will seek to help you answer questions about audiences and learn about the different tools and technique you can use to build a clear picture of who your current audiences are, who your potential audiences could be and how this can provide benefits right across the museum. Using case studies from the sector as well as opportunities to discuss your own experiences, this will be a practical day that covers the essentials of good audience data collection and how to turn this data in to insight and actions that can help make your museum more audience focused.

Who should attend?
Museum staff and volunteers who would like to examine the use of audience insights and look a little more in-depth at how to sustain a good understanding of museum audiences.

What will you learn?
After the day’s session you should:

Have a better understanding of who your audiences are and who they could be

Feel more confident about collecting audience data

Feel inspired to try new approaches to audience engagement

Have heard relevant case studies from the sector and from your peers

How does this session relate to Arts Council England’s Accreditation Standard?
The course supports the following Requirements of the Accreditation Standard:
3.1.1 The museum must understand who its users and non-users are.
3.1.2 The museum must evaluate and analyse information to assess users’ needs.
3.1.3 The museum devises plans to broaden its range of users.
Session Leader
This session is led by Rachel Kavanagh, Audiences and Insights Officer for South West Museum Development. Rachel has a background in audience-focused roles from visitor services and exhibitions posts at the Shakespeare Birthplace Trust; to collections and interpretation work for the Royal Shakespeare Company Collection & Archive; and latterly at National Trust, Tyntesfield where she was responsible for visitor and volunteer access and engagement in her role as Assistant House Manager.

British Foreign Policy after Brexit
5:15pm - 7pm

Open to all with free registration in advance
On Thursday 18 January, former Foreign Secretary Lord Owen will speak at the University of Bath on the topic of British foreign policy after Brexit. Drawing on his recent book of the same title, co-authored with former diplomat David Ludlow, Lord Owen will explore how Britain’s global role can be enhanced after it leaves the European Union.
Abstract: Former Foreign Secretary Lord Owen, who backed leaving the EU, argues that Britain’s global role and influence can be enhanced, rather than diminished, post-Brexit. He will examine what lies ahead, encompassing a diplomatic, security, development and trade agenda based on hard-headed realism.
Lord Owen sees Britain’s continuing commitment to global security as key, and will recommend that the Government should announce as soon as possible that they will increase the defence budget to 2.5% of GDP by 2022. This is not an impossible target, given the Government’s commitment to inflation-proof defence over the next five years and the National Security Council’s new decision-making over the budgets of the Foreign and Commonwealth Office, the Ministry of Defence and the Department for International Development. It would send a hugely positive signal that Obama and Trump's charge that European countries are ‘freeloading’ will not apply to the UK.
Money talks and the UK's deployment to Estonia reinforces that message, Lord Owen maintains. He will argue that the UK should not be distracted by European Union defence initiatives. It should concentrate geographically and in equipment on hard defence in Europe, and contribute its two aircraft carriers as the basis for a rapid reaction force worldwide at the disposal of NATO or the UN. But the UK should accept its limitations and focus its diplomatic activity on issues where it has specific experience, he will conclude, such as the Law of the Sea, and in defining a global presence that it can afford and sustain.
Speaker profile
Lord David Owen was MP for Plymouth between 1966 and 1992, serving in successive Labour Governments as Navy Minister, Health Minister and Foreign Secretary. He was co-founder of the Social Democratic Party, and its Leader from 1983 to 1990. He currently sits in the House of Lords as an independent Social Democrat.
From 1992 to 1995 Lord Owen served as EU peace negotiator in the former Yugoslavia. From 1999 to 2005 he was Chairman of New Europe, an organisation that successfully campaigned for the UK to stay outside the Eurozone while remaining a member of the EU. In 2012 he published Europe Restructured: The Eurozone Crisis and Its Aftermath.
In the wake of David Cameron’s failed negotiations, Lord Owen campaigned in the 2016 referendum for the UK to leave the EU, recognising that ‘Europe has moved away from us. Its elite chose a different path long ago and it is not a path the UK ever wished to follow.’