Seminar 3:'BRANDISM'-Brand psychology, how it can be used to make us buy!
11:30am - 12pm
Visit one of the largest Business Expo Events and networking opportunities in the Region (an event with regional scope including Somerset, Wiltshire, and Bristol).
Seminar 3: 'BRANDISM' - Brand psychology, and how it can be used to make us buy!
Brandism, coined by James Buckley Thorp, is the focus on expertly executed brand psychology that convinces consumers to buy. Branding is more than just picking a 'fancy' logo and a 'lovely' colour scheme. It is a recognised science and its implementation can either mean brand-success or brand-failure. Brandism explores how you can build a personal relationship with your consumer market, how you can encourage upsells and how to treat your brand as a separate entity. Putting these foundational blocks in place at the start will avoid the potentially disastrous pitfalls that may lay ahead.
In conjunction with 'Brandism, the book' by James Buckley Thorp, launching February 2018 worldwide.
More information at http://www.jamesbuckleythorp.com / Twitter @jbuckleythorp
About James Buckley Thorp:
My name is James Buckley Thorp and I founded the national clothing brand, Rupert and Buckley. I also research and study brand psychology and what drives brand relationships from simple changes to complex integration strategies.
I've built, worked for and sold multi-million dollar brands for the last 10 years. Understanding the brand psychology and strategy is imperative in order to avoid disastrous pitfalls that can kill your brand.
I am extremely driven, competent and engaging. I envisage on achieving a lot from life and if it were possible to split myself into several different people so I could achieve all that I want to from life then I would. I want to create solid, known and reputable brands as well as drive, and be part of forward-thinking companies.
I now take part in start-up panels, private one-to-one consultations, webinars and my annual 3-month tour in the UK and San Francisco. In 2018 I will be releasing my co-authored book outlining my top tricks for start-up entrepreneurs, looking for that high-end brand look and feel; and why the relationship you build with your consumer is more important than the font and colour of your brand.
Also at The Bath Business Expo 16th March 2018...
As well as this Seminar, there are other Business Seminar events as well as Speed Networking, and the entire Expo is networking centric - business people from all business categories are invited to attend and network throughout the event: IT, Property, Manufacturers, Financial, Business to Business Services, Business to Consumer Services, Retailers & Distributors, Publishers, Transportation, Charities etc.
Looking forward to seeing you there!
For more information on The Bath Business Expo 2018 visit the event website www.bathexpo.co.uk